from http://home.att.net/~jameskass/UnicodeNCRs.html
The web browser substitutes special characters from fonts whenever it findsthis sequence: the ampersand symbol, the number sign, 99999, the semi-colon (Where 99999 can be any number up to 65535)
So, A will produce the capital letter "A" because the number 65 is the decimal code point assigned in Unicode for "A".
Of course, most of us would simply type the letter "A".
If the trademark symbol "™" is needed, however, it doesn't appear on most keyboards.
™ will produce the trademark symbol.
Долина Кукол will produce "Dolina Kukol" in the Cyrillic script. This is the book title "Valley of the Dolls" in Russian: ?????? ?????.
(Many people know that ?????? ????? was written by ?????? ??????.)