Friday, January 23, 2009 - Posts

Friday, January 23, 2009 11:10 PM

The Importance of Logo Design

When we start a business, it's an important thing to define the identity of our company. A corporate identity can be defined as the name and the company logo. Company name should reflect the kind of product or service that you offer. For example, if you are running an auto rental service, you can pick names such as AutoRent, FastCarRent, or RentACar as well as Nursing Center or Health Media for medical companies. These terms of word can instantly define your field of business as soon as people recognize your company name.

Logo is a visual representation from the compay name. Some research shown that most people react more intensive to pictoral or photo figures rather than a group of words. By designing your company logo with the proper style of your company expertise, the mix between your company name and the logo can build certain image to your customer/audience. As your logo exposed to public in a certain time, your company soon started to recognize as a unique identity that differ from other company which serves similar field of business.
posted by isnaini (Comments Off)
Friday, January 23, 2009 8:42 PM

Google exceeds 4Q forecasts, though earnings drop

Google Inc.'s profit slipped for the first time in the fourth quarter, but the Internet search leader is still weathering the economic storm better than analysts anticipated.

The results released Thursday indicated the Mountain View-based company was able to rein in its free-spending ways enough to offset a slowdown in the online ad market that generates most of Google's revenue. That contrasted with a missed forecast and 5,000 layoffs announced earlier in the day by rival Microsoft Corp.

Even so, there were signs the recession is starting to bear down on Google. (AP)

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Friday, January 23, 2009 8:39 PM

Microsoft resorts to first layoffs, cutting 5,000

Microsoft Corp. will make the first mass layoffs in its 34-year history, cutting 5,000 jobs as demand for personal computers falls and even one of the world's richest companies gets burned by the recession.

The company announced the cuts Thursday as it reported an 11 percent drop in second-quarter profit, which fell short of Wall Street's expectations. Microsoft shares fell more than 11 percent. (AP)

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Friday, January 23, 2009 8:38 PM

Layoffs spike, housing tumbles; outlook worsens

The number of newly laid-off Americans filing jobless claims and the pace of home construction both posted worse-than-expected results in government data released Thursday, lending urgency to the economic recovery plan President Barack Obama and Congress are scrambling to advance.

The latest batch of economic news cemented fears that the recession, already in its second year, will drag on through much of 2009.

And the furious pace of layoffs continued Thursday, with Microsoft Corp. saying it will slash up to 5,000 jobs over the next 18 months. Chemical maker Huntsman Corp. will ax 1,175 jobs this year and will get rid of an additional 490 contractors. Those -- as well as other employers -- have seen customer demand wane and are cutting costs to survive the fallout. [AP]

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Friday, January 23, 2009 8:30 PM

Crude markets grow volatile with inventory buildup

Oil prices rose in volatile trading Thursday after the government reported an enormous buildup of oil and gasoline at U.S. storage facilities, another manifestation of how badly the deteriorating economy has cut into energy demand.

With the latest report from the Department of Energy, crude inventory levels have risen by 14 million barrels since the week ended Jan. 2, pushing operational capacity at key storage sites to the limit.

Prices tumbled 7 percent before a late day rally, with light, sweet crude for March delivery settling up 12 cents at $43.67 on the New York Mercantile Exchange. (AP)

posted by isnaini (Comments Off)