A picture tells a thousand words. The phrase is a popular adage which often used by photographers to cite the prominence of their work. As you may ever see, many photos taken by professional photographers can clearly described an issue rather than words. That?s what sometimes we found the term ?Photography Journalism?. A full page of montage picture with little captions of killed wild elephants in Africa on the front page of a National Geographic edition is quite enough to induce a mass protest from wildlife activists around the world.
The phrase is also works best for another field instead of news. So there is advertising. At first, advertisements put their exist beside the news which was deliver the same topic with the product. By the same time, people would notice and thought that the advertisement was considered as part of the solution offered from the problems occurred within the news.
As a quick example, I suggest you to remember when you read an article about hair-loss treatment and found a picture entitled ?TreatHair? (which was an advertisement). Instantly you would tend to perceive that the product ?TreatHair? was a clear solution for hair-loss treatment problems. There are more of similar products on the market, but someday when you find that your hair begin to fall out consistently, the first name you would think about is the ?TreatHair?.
In the old days, advertising worked well with lines of words. Pictures then came through the hand sketch which provided the illustrations for the word-described ads. As the photography gain its popularity, photos were started to replace the sketches with more realistic figures.
But still, photos were being part of the words? illustrations. When an advertisement talked about an anti-dandruff shampoo, the side picture would not go further from women with long, straight, and shiny hair. The women just represented the main issue of the advertisement which meant as ?this is a shampoo for women to have a nice, clean, shiny, and dandruff-free hair? and the photo were just as clear as the copy.
I always thanked God for being born 23 years ago and found the astonishing world of technology which my parents haven?t experienced when they were at my age. Thankfully I can see the great works of visual labours who delivers their works of art to the advertisement field. So now I can often see interesting images from advertisements. I can see how an angel falls from the sky after she scented a strong fragrance from an axe perfume. It was an advertisement without any copy. On the next time, I could see a dog with vertical aligned eyes which represented a series of Sony Ericsson multimedia phone.
And when I searched out about how those advertising men use the techniques to have such images, I found out the great tribute of photoshop effects!