When we start a business, it's an important thing to define the identity of our company. A corporate identity can be defined as the name and the company logo. Company name should reflect the kind of product or service that you offer. For example, if you are running an
auto rental service, you can pick names such as AutoRent, FastCarRent, or RentACar as well as
Nursing Center or Health Media for
medical companies. These terms of word can instantly define your field of business as soon as people recognize your company name.
Logo is a visual representation from the compay name. Some research shown that most people react more intensive to pictoral or photo figures rather than a group of words. By designing your
company logo with the proper style of your company expertise, the mix between your company name and the logo can build certain image to your customer/audience. As your logo exposed to public in a certain time, your company soon started to recognize as a unique identity that differ from other company which serves similar field of business.